Churn is the single greatest
problem facing today´s business world that are operating in a competitive
environment. Organizations that choose not to take a proactive approach to minimise
churn will never achieve a stable customer base. They will not be able to
attain their revenue potential and ultimately will fall behind in
the business evolution
As the markets mature and competition increases, it is no
longer enough to simply grab the `best' customers. New customers
will have to be won from competitors, who will also be trying to
steal your customers. However, to remain profitable, businesses
need to identify and retain their profitable customers,
and to do that they need to have an effective Customer Retention
System (CRS).
Daemon has been helping organizations to find the
right business solution in the
past. DEALS the Loyalty Management System has been developed to provide a means
to allow organizations to promote loyalty among its subscribers. Designed for both
private and business customers. The point-based program is driven by a system that
allows users to sign up, then calculates the points, deducts them as they are redeemed
for benefits and manages benefit delivery.
Overview
DEALS a
complete Loyalty management system, which helps you offer attractive incentives
to your customers and instils a sense of loyalty in them. The product is an enterprise
application based extensively on the Internet and intranet architecture. It has
a multi-tier model and has been developed to be platform independent. The base architecture
is such that the system is highly scalable in terms of performance and space. The
product is being developed using C++, XML and other tools
Using DEALS, loyalty benefits can be given in the form of:
Points
Cash
Rebate
Gift
Redemption
Product Discounts
It will track the loyalty points earned by each subscriber
and allow them to redeem the points against their desired gifts. In other words,
the system allows various loyalty schemes to be implemented at a specific group
of customers and monitor the progress of the scheme
Business today spend a great deal of time and effort conducting
a variety of loyalty, retention, and segmentation types of studies as a means of
understanding their current and potential customers. All too often, these types
of measurement activities are conducted independently of one another, and fail to
create a clear linkage between the
lifetime value of different customers with current
customer loyalty strategies, marketing/sales strategies, and service delivery systems.
Customers are now being viewed in terms of their "lifetime value" DEALS solution
can be customised according to your business requirements and can be used as a strategic
tool in targeting, identifying and calculating customer lifetime values.
